Location: Yaba, Lagos (Hybrid)
Department: Sales
Reports to: CEO
About Mainstack
Mainstack empowers global service-based businesses (training platforms, consultants, immigration advisors) with seamless payment, subscription, and client management tools. We help businesses scale internationally by solving pain points like cross-border payments, invoicing, and tax compliance.
Role Overview
As an SDR, you’ll prospect and qualify leads that fit our Ideal Customer Profile (ICP): digitally-native businesses in emerging/developed markets offering training, coaching, or immigration services. You’ll leverage your industry expertise to engage decision-makers, uncover their payment challenges, and position Mainstack as their growth partner.
Key Responsibilities
- Targeted Prospecting: Identify and engage ICP leads (e.g., bootcamp founders, career coaches, immigration consultants) via LinkedIn, Apollo, and niche communities (Facebook groups, webinar attendees).
- Archetype-Specific Outreach: Customize messaging based on the customer archetype:
- Global Educators: Highlight cohort billing, branded storefronts, and multi-currency support.
- Global Consultants: Focus on retainer contracts, milestone billing, and international payments.
- Immigration Experts: Emphasize stage-based invoicing, document workflows, and compliance.
- Qualification: Run discovery calls to map pain points (e.g., “How do you currently collect payments from clients in the UK/Nigeria/Canada?”).
- CRM Management: Log activities in CRM e.g. Clickup, Zendesk, etc and collaborate with closers to pipeline deals.
Who You Are
You’re a fit for one of these profiles (or have transferable skills):
1. The EdTech-Oriented SDR
- Experience selling to online educators, bootcamps, or LMS platforms (e.g., Thinkific, Teachable).
- Understands cohort-based models and monetization via WhatsApp groups, Zoom classes, etc.
- Finds leads by stalking hashtags like #DataScienceBootcamp or #ScrumMasterTraining.
2. The Professional Services SDR
- Has sold to coaches, career advisors, or B2B consultants.